# Architectural Mapping #Event
To celebrate the 50th anniversary of the Porsche Carrera RS 2.7, luxury watch brand Tag Heuer commissioned Brain Stories and Drop The Spoon to create a mapping projection on the Place Vendome in Paris. This projection feature the iconic car, accompanied by Tag Heuer’s luxury watches, to showcase the brand’s connection to the world of high-performance automobiles.
Finding the right balance between spectacular and sobriety is a challenge that is often referred to as elegance. Elegance is a delicate balance that is achieved when something is both visually stunning and understated at the same time. This balance is difficult to achieve and requires a great deal of skill and attention to detail. It is the perfect blend of form and function, where every element is thoughtfully considered and perfectly executed. Elegance is not about being flashy or over-the-top, but rather about creating something that is timeless and refined. It is a combination of simplicity and sophistication that is truly captivating.
For us, this perfectly summarize what Tag Heuer and Porsche are about, and it drove our creation for this event.
IN ADDITION TO THE MAPPING ON THE ENTRANCE, WE ALSO CREATED 4 AMBIENCES FOR THE “SALLE DES COFFRES” IN THE PAVILLION VENDOME OF POTEL & CHABOT HOTEL.
THOSE AMBIANCE WERE EACH LINKED TO AN ARTIST PLAYING DURING THE COCKTAIL THAT WAS THE CLIMAX OF THE EVENT.