The Sales Launch is a biannual event organized by VO Event for the Sales teams and main clients of the Levi’s and Dockers brands. 900 guests converged from all over Europe to Amsterdam for workshops, on-stage presentations with exclusive speakers, meetings, and an outstanding fashion show. This is the brand’s milestone event, designed to inspire and engage the entire European network during a unique experience launching the Fall-Winter collection.
VO Event commissioned Drop The Spoon to stage, highlight and image the highlight of the event: the fashion show.
A spectacular catwalk choreographed in interaction with our content projected on a circular floor of 1300 m2.
Projecting to the floor and fooling the audience’s eyes are our favorite projection experiences. After having created hundreds of virtual floors on world-class permanent live shows around the world, we were finally able to dedicate a complete event with a scenography based mainly on projected floors.
a very high level performers team and a very special guest were hired for our tests and pre-visualization needs. 😉